"It's hard to put in to words what being a guru is like.  It's not a job, it's a lifestyle. You are completely immersed in the power of e-commerce.

You have a front row seat to the fastest growing industry in the world and you become invested in the success of the merchants you help every day.  Their success is in a way - your success."

"The Guru role is challenging, complex, and rewarding work that can help alter the direction of people’s lives. It can be frustrating, beautiful, demoralizing, uplifting, repetitive and also unpredictable.

It will grow you, challenge you, bore you, break you, level you up, and motivate you."

"The Guru role to me is doing whatever you can to help a merchant live their dreams. They invest all of their (and other’s) time, energy, and money into an idea that they have, and we are there to help them make sure that idea/dream makes it to fruition.

How do we do that? By making sure that every interaction we have we look for opportunities to add value in some way and reduce effort for them."

"As a Guru Builder, I'd have to say it's an empowering role where you are encouraged to learn all that you can to better help merchants from all over the world start and grow their businesse to new heights. 

The more I think about it - it's so hard to really sum it up."